Showing posts with label Public Relations. Show all posts
Showing posts with label Public Relations. Show all posts

Saturday, September 13, 2008

More Russian Public Relations

Russia is perhaps starting to worry about the backlash of its actions in Georgia--whether the Russians thought them entirely justified or not, they are realising there is little they can do to convince the West of their point of view. Despite the resignation of the hard-line nationalists to trying to create a futile "Eurasian anti-American Alliance," which would include questionable states like Iran, the moderates seem to be taking a more reasonable point of view, and trying to clean up Russia's image. [nb: The "Eurasian Alliance" sounds silly, but there are a few signs: Russia is sending bombers and diplomats to Bolivia, Venezuela, and Cuba, possibly looking for an alliance, as Bolivia cozies with Iran, and both Bolivia and Venezuela expel US ambassadors. The new way to be cool in third-world Socialism is to "stand up" to the United States.]

Anyway, the Russians are at least trying to look like they're playing nice with the West. This might be to prevent an impassioned speech at NATO in December that might give the Ukraine its membership, or to prevent a staunchly anti-Russian John McCain from riding a wave of American anti-Russian sentiment. Either way:

Russian forces are starting to leave "Georgia proper" a few days before their agreed pull-out date, which is a sign by the Kremlin that they're willing to not drag their feet on their agreements.

In addition, Putin has openly predicted that US and Russian relations will improve, which is in part a self-fulfilling prophecy; if a country openly declares that it intends to have a good relationship with another, then it is easier to have such a relationship. It is Putin's way of saying, "don't worry, we're not planning for a Cold War here." Whether he's being honest or not is a whole other story, but it's at least a sign that the Kremlin is sensitive to Western pressure, and not immune to all forms of complaint. This may be a minor comfort to some, but it's better than the alternative.

Thursday, July 10, 2008

China's PR Mess

China's PR machine is struggling seriously.

China killed 5 "militants" today in Xinjiang. Now, these guys might actually be bad guys, but they were not rounded up for trial, just shot. The Chinese PR machine did not make any attempts to say that the "militants" were hurting other people or even resisting arrest when shot, just that they were shot. This makes a lot of Westerners feel queasy about the state's way of dealing with its internal problems.

Now, my Chinese friends, I know you are going to say "these are our problems! You should not care about how we deal with them!" It's true there's no cassus belli for such things, but it's the sort of thing that still makes people uncomfortable. We didn't like the Soviets for starving their own Ukranians to death or slaughtering their own political dissidents, and we're not going to like wanton killing without a justice system, and we're going to reserve that right. Anyway.

China has proudly announced, further, arrests of lots of individuals trying to sabotage the Olympics. Chinese media are very short on details of the plot, of the particular crime committed (though we can guess it's conspiracy to do something). They also announced the "three evils" of "terrorism, separatism, and extremism." Now, most Westerners don't like terrorism or even extremism, but we don't tend to think of people who want their own country (that is, separatists) as necessarily evil. Terror tactics to get it? Totally. But not just standing against the unity of a set of borders described by the government. The Chinese government and media's branding of anyone-who-wants-a-different-country alongside terrorists sounds like very crude political exploitation. Using the "terorrism" brand to win US support for something hasn't worked since 2002. Using "the Olympics" as an public excuse for human rights abuses has never worked.

So I am not sure who is orchestrating the Chinese Public Relations machine. But the Chinese government clearly is in a state of reassurance to its neighbors (along with a tough stance on what it sees as threats to its own interests), but its media blunders are not helping this policy. Further, angry reactions to Western perceptions caused largely by such media blunders make the Chinese state look aggressive and adolescent.

Here at Foggofwar, we suggest finding a new PR team. Email me if you've got an offer.